ONLINE MARKETING STRATEGY TO INCREASE SALES TURNOVER IN THE SOUTH LAMPUNG TAPIS CLOTH HOME INDUSTRY USING SWOT ANALYSIS
(1) Sharia Economics Study Program, An-Nur Islamic University Lampung
Corresponding Author
Abstract
Study This aim for analyze online marketing strategies in increase turnover sales in home industry Tapis cloth in South Lampung. Tapis cloth is one of them product craft Typical of Lampung which has wide market potential, both domestically and internationally international. However, in face increasing competition strict, home industry Filter cloth is necessary adopting effective marketing strategies, for one through online marketing. Method used in study This is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), which involves identification Internal and external factors that influence home industry Tapis cloth. Analysis This help in formulate the right strategy for increase Power competition and turnover sale. Research result show that home industry strengths Tapis fabric lies in quality high quality and unique products design traditional. However, weaknesses include limitations in understanding digital technology and limitations source Power man. Main opportunities is increasing trend online shopping and requests to product local. Temporary that is, the threats faced including competition from product kind and change fast market trends. Based on SWOT analysis, is recommended several online marketing strategies that can be applied, like social media optimization, e-commerce usage, and improvements digital skills of actor industry. With implementation of this strategy, it is hoped that the home industry South Lampung Tapis cloth available increase turnover sales and expand market reach significant.
Keywords
References
Afriandi, W., Kosasi, S., & Kuway, S. M. (2021). Penerapan EAP Pada Perencanaan Sistem Informasi SMA Islam Al Azhar 10 Pontianak, 7(2), 15–33.
Fauzi, A., & Handoko, Y. (2018). Analisa dan Perancangan Model Umum Enterprise Architecture untuk E-Business Usaha Mikro Kecil dan Menengah (UMKM) dengan Menggunakan Framework TOGAF ADM. Jurnal Tata Kelola Dan Kerangka Kerja Teknologi Informasi, 4(1), 1–8. https://doi.org/10.34010/jtk3ti.v4i1.1392
Fauzi1, Siti Mukodimah, A. H. (2022). Enterprise Architecture Planning (EAP) As A Strategic Plan for Information System Management to Improve The Service Quality For Multazam Vocational School In Gisting. Jurnal TAM (Technology Acceptance Model), 13(1), 17–25.
Muhamad Muslihudin, Fauzi, S. A. (2021). Metode Desain & Analisis Sistem Informasi Membangun Aplikasi Dengan UML Dan Model Terstruktur. Yogyakarta: Andi Offset.
Muhamad Muslihudin, O. (2016). Analysis and Design of Information Systems Using Structured Model and UML. Yogyakarta: Andi Offset. Retrieved from https://books.google.co.id/books?id=2SU3DgAAQBAJ&printsec=frontcover&dq=stmik+pringsewu&hl=en&sa=X&ved=0ahUKEwj1lvzUms_aAhUGro8KHZwHAmQQ6AEISjAE#v=onepage&q=stmik pringsewu&f=false
Philip Kotler, K. L. K. (2009). Manajemen Pemasaran (Jilid 1) (Edisi 13). Jakarta: Erlangga.
Ramdhany, M. A., Darmawan, I., Amalia, A., & Fajrillah, N. (2019). TOGAF Framework Supporting the Enterprise Architecture Design for Digital Transformation in Small and Medium Businesses (SMEs) (Case Study: UMKM IKET Sunda). E-Proceeding of Engineering, 6(2), 8027–8035.
Rizaldi, A. F., Saedudin, R. R., & Izzati, B. M. (2020). Perancangan Enterprise Architecture Yogya Group Pada Fungsi Sales Dan Marketing Menggunakan Togaf Adm Design of Enterprise Architecture Yogya Group Function. In e-Proceeding of Engineering (Vol. 7, pp. 7290–7297).
Saputri, R. A. A. (2019). Transformasi Digital bagi UMKM dengan Perancangan Enterprise Architecture Menggunakan TOGAF ADM. Jurnal TIARSIE, 16(1), 17. https://doi.org/10.32816/tiarsie.v16i1.40
Seni, M. P. (2022). Perancangan Arsitektur Electronic Medical Record (EMR) menggunakan Metode Enterprise Architecture Planning (EAP) Arsitektur Enterprise. Journal of Information Technology, 2(1), 25–30.
Sitorus, O. F., & Utami, N. (2017). Strategi promosi pemasaran. Fkip Uhamka, 1–309.
Sugiarto, P. S. ; T. H. F. A. S. R. B. G. M. H. S. A. B. (2020). Pemanfaatan Digital Marketing sebagai Media Pemasaran Global untuk Meningkatkan Penjualan Produksi pada Home Industry. COMMUNITY EMPOWERMENT, 05(02), 28–35.
Wibowo, R. A. (2019). Manajemen Pemasaran. Radna Andi Wibowo.
Article Metrics
Abstract View
: 263 times
Download : 95 times
DOI: 10.56327/signaling.v13i1.1747
Refbacks
- There are currently no refbacks.
