ANALISIS WISATA HALAL TERHADAP KEBERLANJUTAN WISATA RELIGIUS DI KABUPATEN OKU TIMUR

Yansahrita Yansahrita; Riki Renaldo

doi:10.56327/signaling.v14i1.1807

ANALISIS WISATA HALAL TERHADAP KEBERLANJUTAN WISATA RELIGIUS DI KABUPATEN OKU TIMUR

Yansahrita Yansahrita⁽¹⁾, Riki Renaldo⁽²⁾,

(1) Prodi Manajeman, STIE Trisna Negara, OKU Timur, Sumatera Selatan
(2) Prodi Ekonomi Syariah, STEBI Tanggamus, Lampung

Corresponding Author

Abstract

This study aims to analyze the influence of halal tourism concepts on the sustainability of religious tourism in Ogan Komering Ulu (OKU) Timur Regency. Using a quantitative approach, data were collected through surveys involving tourists, tourism managers, and related stakeholders. The analysis focused on assessing how the implementation of halal tourism principles-such as the provision of facilities in accordance with Islamic guidelines-affects tourist satisfaction and the sustainable management of religious destinations in the region. The results show that the application of halal tourism standards has a positive impact on increasing tourist visits, strengthening the identity of religious destinations, and promoting sustainable tourism practices. This study recommends strengthening the implementation of halal tourism as a strategy to support the sustainable growth of religious tourism in OKU Timur Regency.

Keywords

halal tourism, religious tourism, sustainability, OKU Timur

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